"Everything Is A Muscle" represents a learning attitude that the club owner, SQ, wishes to propagate. We're too often stuck in the "talent" mindset - thinking doing well is a function of pure talent - you hear that in phrases like "Wah that player is very strong!"... How about shifting your perspective a bit and saying "That player trains really hard"? This opens up new possibility - now you can also train hard, train mindfully, to get good. Everything is a muscle - with